Posts Tagged ‘authoritative-resource’

The Complete Book of Personal Training

Friday, July 30th, 2010
The Complete Book of Personal Training

The Complete Book of Personal Training delivers exactly what the title promises and more, making it the most comprehensive and authoritative resource for you as a personal trainer, whether you are a newcomer to the field or have a well-established business.

The book is truly a complete resource. It’s full of information about working with clients and designing programs, and it’s also a practical guide to all aspects of the personal training business. The Complete Book of Personal Training will help you in the all aspects of your profession:

· Learn applicable information on fitness testing and assessment.
· Identify your clients’ goals and create fitness tests specifically for them.
· Properly train and help special populations.
· Understand the business side of personal training, including marketing yourself as a trainer, getting and retaining clients, and learning time management.
· Learn how to expand your business.

Noted author, educator, and personal trainer Douglas Brooks digs deep into the world of personal training, offering solutions to the challenges that trainers face in daily life and providing answers to many of the questions personal trainers ask throughout their careers. More than just a training manual, this text explores the best ways to run your business—from marketing and promotions to record keeping and retirement planning. The book includes a thorough index to help readers quickly locate any topic, and more than 100 photos accurately illustrate proper techniques for dozens of exercises.

The Complete Book of Personal Training contains something for every personal trainer. It’s the first reference of its kind to provide all the information you need to start, run, and grow a personal training business or career. The text is an essential tool to help you solve the daily organizational and business challenges of personal training.

Price: $60.86

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NSCA’s Essentials of Personal Training

Tuesday, July 6th, 2010
NSCA's Essentials of Personal Training

NSCA’s Essentials of Personal Training is the ideal authoritative resource for personal trainers, health and fitness instructors, exercise scientists, and other fitness professionals, as well as the primary preparation source for the NSCA-Certified Personal Trainer® examination.

The book includes more than 250 photographs and contributions from leading personal training experts who provide the scientific principles, concepts, and theories of personal training as well as practical applications for health and fitness.

Experts in anatomy, exercise physiology, and biomechanics and other exercise scientists work with respected personal trainers, physical therapists, and sport psychologists to provide in-depth coverage of the knowledge, skills, and abilities required of personal trainers. Special coverage is given to exercise technique, including teaching approaches involving free-weight and machine exercises, cardiovascular activities, flexibility, and speed training. A special feature of this text is the manner in which the program designs are offered for the typically healthy client as well as for those clients presenting unique challenges to the personal trainer.

NSCA’s Essentials of Personal Training supplies comprehensive information on proper stretching, resistance training, aerobic endurance training, and plyometrics techniques. Additionally, the text covers critical information about the business aspects of personal training, including facility and equipment maintenance and legal issues that many trainers face.

The following are some of the text’s features:

  • More than 250 full-color photographs that clearly illustrate and accurately explain proper stretching, resistance training, aerobic endurance training, and plyometrics techniques
  • Student study tools—including chapter objectives, key points, sidebars with practical applications, chapter questions, and a comprehensive glossary—that help readers prepare for the NSCA-CPT® exam
  • Targeted expert information that will give readers the expertise to deal with clients who have special exercise needs, such as pregnant women, older adults, athletes, and overweight clients
  • Scientific and applied information geared toward personal training client consultation and evaluation, exercise technique, program design, and safety and legal issues
NSCA’s Essentials of Personal Training is the most comprehensive reference available for personal trainers and other fitness professionals. As an exam preparation tool, it is unmatched in its scope and relevance to the NSCA-Certified Personal Trainer® examination. It is an essential reference for anyone preparing for or already working in a career as a personal trainer.

Price: $68.88

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